Copywriting

I can help you make your website or brochures stand out. I’ve written about all aspects of the travel industry for the last twenty two years, and before that worked for several of the UK’s most prominent tour operators. In the last few years I’ve worked with the likes of Skoda and Pirelli Tyres as well as tourist boards and train companies to help them implement web copy to run alongside brand new advertising campaigns in the UK.

If you want to get your message over to your clients, it has to have some zip. 

That's where I come in.

I’ve provided copy for a number of tourist boards and travel companies both in print and on the web - content that’s anything but dull, and that gets your ideas across in a memorable and fun way. I've also created the copy for a website that accompanied a major relaunch of a mobile phone app.

"Will I liked before I met him. But that's a good writer for you. Considering the brief changed a lot, he was fluid, amiable and creative all the way and delivered before the deadline. I now like Will more as I know the person behind the words and have a fantastic copy for the website. Even fellow writers endorsed him so you'd be daft not to work with him."

— Business Development & Marketing Consultant.

"I have worked with Will as a travel journalist for years and always found him very knowledgeable with high integrity. I decided to bring him into my company for a media training day as I knew he would bring a no-nonsense approach which would work well for both junior and senior staff. He provided really helpful insights to help us improve our approach to journalists and his creative tasks were based on a genuine understanding of the demands and challenges of our industry and first hand experience working on a very busy newspaper. I would definitely hire Will again."

— Company Director

"Will is original, knowledgeable and an expert in travel and the consumer lifestyle associated with it. It's always fun working with him"

— Bar & Restaurant Designer